Thursday, September 22, 2011

Billboard Hot 100 Chart Analysis- Wins and Fails- 10/01/2011


#1 Maroon 5 f/ Christina Aguilera- Moves Like Jagger

The song is now spending its third week at the pinnacle of the Hot 100, tying "Makes Me Wonder" as Maroon 5's biggest hit ever. What's significant about this week imparticularly is that it blasts from #5-#1 on the radio airplay chart, meanwhile continuing its lock at #1 on the digital charts. This is a huge indicator that this song will have a very lengthy run at the top of the charts. There aren't really too many songs with the momentum to take it down currently, though if Rihanna's new single "We Found Love" has enough downloads when it debuts on iTunes next week, its reign could be briefly interrupted. I'm not thinking that will happen as it hasn't exactly been a long time as the public has to show Rihanna fatigue at some point.

#15 David Guetta f/ Usher- Without You

Former R&B superstar turned bland dance-pop singer Usher looks like he'll collect another top 10 under his belt next week with the 2nd single from David Guetta's sophomore album. It's an immediately catchy song that plays perfectly to the current state of pop music, so surely we will be hearing a lot more of this song and many more imitators to follow. The first single with Nicki Minaj and Flo Rida, "Where Them Girls At" peaked only one position higher than where this song currently is. That's all I'm gonna say about this one for now.

#30 Jason DeRulo- It Girl

A few weeks ago, this was mistakenly in the "fails" column as the bland single initially failed to gain traction at iTunes- where it now comfortably sits at #3. Looks like DeRulo is about to collect his 4th top 10, providing momentum for his ever-important-in-a-new-artist's-career sophomore album. Personally, I'm not really getting the appeal for this song, especially after his previous single, the club/top 40 ready "Don't Wanna Go Home" performed slightly below expectations. Due to its sudden massive popularity on iTunes, look for this song to jump at least into the top 15 next week.

#79 J. Cole- Work Out

After what seems like countless singles over the past few years that have been serviced to radio, post-Drake rapper J. Cole finally seems to have a winner. As his collaboration song with Jay Z and another with Trey Songz, it doesn't seem that they are taking any chances with his major label launch. He's created insane amounts of buzz on the mixtape circuit, and I'm puzzled as to why last year's single with Drake, "In the Morning", never caught on. As a John Hopkins magna cum laude graduate and self-producer, it's interesting to see this new breed of smart artists with middle class backgrounds launched into the spotlight. Hip hop is a genre evolving more than any other genre right now, and I believe that Drake has had more influence over the entire industry than anyone gives him credit for.


#35 Kelly Clarkson- Mr. Know it All

I'm not dismissing the song immediately. It's catchy enough to become a staple at pop radio, and I wouldn't be surprised if the song went top 10. It should just alarm Clive Davis a bit, as the lead single from her last album, "My Life Would Suck Without You", immediately shot to #1 when released to iTunes. This is the weakest start for a Kelly Clarkson single in her entire career if you don't count "Miss Independent". Weak performances from lead singles hinder the chance of subsequent singles finding success, so my eyes will be on this song's chart performance like a hawk.

#68 Kreayshawn- Gucci Gucci

Maybe it's a bit too soon to dismiss this song, but it's fallen for two weeks in a row now and is looking like it might have reached its peak already at #57. It's kind of a disappointment as the song has almost 20 million hits on YouTube and is a total guilty pleasure. Maybe the song is a bit too risque even in this day and age? Once Kreayshawn catches on (think R-rated, drugged out, vintage clothing Ke$ha as a rapper) I predict big things for her, but we'll see where this one goes.

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